Account and Creative Directors: Jade Rice, Dan Self, Ellie Baldini // Creative Team: Sarah Johnson

Created at Centerline Digital for IBM Food Trust

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IBM Food Trust needed a clean, sophisticated, and easy-to-share document giving an overview of their solutions. As principal designer, I developed the overall system for the document itself, and expanded it, varying layouts for visual interest while keeping everything within established guidelines. Photography was used as a star element throughout the piece to help drive home messaging and create a sleek, eye-catching experience.

I created two versions of the solution brief, one for print and one digital. Each version features the same content and similar layout structures, but is optimized for its respective platform.

Only sample layouts are shown with sensitive content blurred. View full brief on IBM.com.

Creative and Art Directors: Josh O’Dell, Dante Passera, Mike Delaney // Creative Team: Sarah Johnson, Becca Elmo, Daryl Lang, Amr Al Chalati

Created at Centerline Digital for IBM Watson Advertising

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Watson Advertising needed an event asset that would promote brand awareness and recognition while highlighting their ability to provide solutions across the marketing lifecycle. Our team worked together to create an interactive and scalable experience that mimicked the product itself and would appeal to a wide audience.

In this “build your own ad” adventure, the user chooses an existing ad to modify while learning about how Watson Advertising’s insights and capabilities can create a more engaging experience for their customers.

As primary designer on the project, I worked with creative and art directors to map out the interactive flow, refining it into an informative and unique experience. I designed the overall look of the asset, as well as all of the individual ads and module assets used in the piece. I worked closely with the developer to modify designs or assets as needed to produce this large-scale application that would be used at multiple events.

Creative and Art Directors: Josh O’Dell, Tyler Jackson // Creative Team: Sarah Johnson

Created at Centerline Digital for The Weather Company

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As part of the overall Forecast: Change campaign, The Weather Channel launched The Water Channel, specifically to raise awareness of global clean water scarcity. For this campaign, I created an infographic to inform about clean water scarcity and introduce steps anyone can take to help combat the problem.

While the infographic needed to work as a whole, I designed the layout in a way that each individual section could also be removed and presented on its own as needed throughout the campaign. This allows for flexibility in how the statistics are presented, giving the option to share smaller “snackable” sized bits of information instead of the entire graphic. The easy-to-follow layout features flat illustrated graphics to match the overall look of the campaign and other campaign assets, and uses blues and orange as highlights to catch the audience’s eye.

SAS Grid Manager + Viya direct mail assets

Creative and Art Directors: Marc Thaler, Mike Delaney // Writer: Mackenzie Ames, Marc Thaler // Creative Team: Sarah Johnson

Created at Centerline Digital for SAS

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SAS came to us in need of awareness-level assets for a direct mail campaign to reach out to their top Grid Manager clients. The challenge? How to work in the pair of socks they wanted to send as a gift.

Our team developed the idea of “pairing” Grid Manager with analytics or other offerings, a play on the pair of socks each client would be receiving. As lead designer, I concepted and created a box and designs for an additional asset that would be sent.

As the campaign was completed in two stages for two different audiences, I designed two different boxes. The first plays off the design of the included socks, featuring a plaid pattern in SAS colors; bold and eye-catching at the top of the mail pile, but with a clean and simple interior to make the included contents stand out. The second design is simpler, using the iconic SAS radiance illustration to catch the eye. I designed several goods, including sticker sheets and power banks; the final choice was a custom sticky note pad to be included along with the socks, book, and other goods.

In this album cover design for Sanjoy’s single “ZINDAGI,” I pulled from the song itself, evoking the feeling through color, texture, photography, and hand-drawn typography. Instead of literally illustrating the song, we went with a more abstract approach of color and texture, allowing the audience to draw their own connections as they listened to it.

Also shown are sketches and various other in-progress concepts that were tried in the design process. All of the color and texture in the piece was created with brushes and heavily edited photographs.

Check out the song on Apple Music, Spotify, and iTunes!

Creative Director: Dan Self // Creative Team: Sarah Johnson
Created at Centerline Digital. Sensitive content has been replaced with lorem ipsum.

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This deck was created as part of a pitch from Centerline to a client. We wanted it to be something more than your average PowerPoint; because the proposed project told a story, so should the deck itself.

Strong photography caries the deck, with sleek typography and minimalistic, modern elements to help guide the audience around the pages. 

Sample pages are shown. Check out the full deck!

Art Director: Rock Schafermeyer // Creative Team: Sarah Johnson, Marc Thaler, and Mackenzie Ames
Created at Centerline Digital for IBM Z

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The initial client ask was to create landing page design for a Z Spark Analytics campaign. That design would then be used to create other assets across the campaign, tying all of the separate pieces together.

As the designer for the project, I created the initial look and feel for the landing page. The page speaks back to Z branding through the overall color palette, but, to differentiate it from other assets, doesn’t use the usual brand patterns. The client’s theme of “data gravity” comes through with the night sky images used throughout the campaign. 

The social assets were Twitter “quizzes”; the tweet would have a question and two image attachments, showing two different answers the user could choose from. The slideshare was designed to be simple and clean without too many words on any slide. Again, based heavily off of the idea of the night sky, with semi-transparent icons representing constellations and using bright pops of color to add interest.

Art Director: Ashley Falls // Writer: Josh O'Dell // Creative Team: Sarah Johnson, Edgardo Albors, Jonathan Phillips, Brandon Chapman, Eric Kramer, Marcos Zanet
Created at Centerline Digital for IBM Watson

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As a creative team, we worked together to create a video announcing and promoting the launch of the new IBM Watson Trend app. The video outlines the story of a mom who uses the new app to find the perfect gift for her children for the holidays.

I was responsible for creating the visuals behind the fictional toys featured in the commercial, the Beauticorn and the Captain Kaboom Space Cowboy. I created packaging designs for both, as well as a fictional poster for Beauticorn: The Movie. To help build the world within the video and help show that the Beauticorn was wildly popular, I also made several fake social media posts about the toy.

The goal for the deliverables was to keep them as realistic-looking as possible; though these are not real toys or real social media posts, we wanted them to be believable as such. 

Six Questions That Could Change Everything You Know About Customer Experience

Art Director: Brandon Clarke // Creative Team: Sarah Johnson, Joe Bond, Meghan McKeon, Becca Elmo
Created at Centerline Digital for IBM Commerce

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The ask for this project was a discovery quiz for the IBM Commerce team to use. Our goal was to create a Buzzfeed-style quiz with three different persona results that kept within the branding and feel of other Commerce assets, but was a little more playful and fun.

I was responsible for creating the look and feel of the quiz as a whole and fleshing out the visuals for each of the three personas. I kept within the Commerce branding with the use of their color palette and diamond shapes, pulling in more playful aspects with the persona visuals. In addition to the quiz, I also created several social tiles to promote it on different channels. 

Since the late 1990s, Korean dramas and music have erupted on a global scale in a movement known as Hallyu, or the Korean Wave. Hallyu: The Korean Explosion is an exhibition that presents the history and timeline of Hallyu, showing how it has grown and continues to grow.

This projects includes the exhibition logo, three postcards, tickets (set of four), two t-shirts, package design, three exhibition panels, and three pages of responsive web design. 

The graphic elements used throughout the exhibition communicate the energy and movement behind the wave, and the colors are taken from traditional Korean dress. The goal of the exhibition was to showcase the modern, digital aspects of the Korean Wave, while pulling from the traditional aspects of Korean culture.

Keki ('cake') is a fictional Japanese cake store in downtown Raleigh. It specializes in Japanese cakes, spelling them by the piece or as a whole. The bakery is elegant and sophisticated, yet still friendly and youthful. It caters to young professionals and college students in the area. 

Collateral for this projects includes logo design, stationery (business card, envelope, letterhead), print advertisements, and package design.

The lime green color throughout speaks to a traditional Japanese color palette and gives a youthful feel that would appeal to the target audience. The calligraphic K in the design is a reference to the Japanese roots of the store. Design was kept sleek and sophisticated, keeping the unique treats at the heart of the assets.