Creative and Art Directors: Josh O’Dell, Dante Passera, Mike Delaney // Creative Team: Sarah Johnson, Becca Elmo, Daryl Lang, Amr Al Chalati

Created at Centerline Digital for IBM Watson Advertising

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Watson Advertising needed an event asset that would promote brand awareness and recognition while highlighting their ability to provide solutions across the marketing lifecycle. Our team worked together to create an interactive and scalable experience that mimicked the product itself and would appeal to a wide audience.

In this “build your own ad” adventure, the user chooses an existing ad to modify while learning about how Watson Advertising’s insights and capabilities can create a more engaging experience for their customers.

As primary designer on the project, I worked with creative and art directors to map out the interactive flow, refining it into an informative and unique experience. I designed the overall look of the asset, as well as all of the individual ads and module assets used in the piece. I worked closely with the developer to modify designs or assets as needed to produce this large-scale application that would be used at multiple events.