Creative and Art Directors: Josh O’Dell, Tyler Jackson // Creative Team: Sarah Johnson

Created at Centerline Digital for The Weather Company

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As part of the overall Forecast: Change campaign, The Weather Channel launched The Water Channel, specifically to raise awareness of global clean water scarcity. For this campaign, I created an infographic to inform about clean water scarcity and introduce steps anyone can take to help combat the problem.

While the infographic needed to work as a whole, I designed the layout in a way that each individual section could also be removed and presented on its own as needed throughout the campaign. This allows for flexibility in how the statistics are presented, giving the option to share smaller “snackable” sized bits of information instead of the entire graphic. The easy-to-follow layout features flat illustrated graphics to match the overall look of the campaign and other campaign assets, and uses blues and orange as highlights to catch the audience’s eye.