Keki ('cake') is a fictional Japanese cake store in downtown Raleigh. It specializes in Japanese cakes, spelling them by the piece or as a whole. The bakery is elegant and sophisticated, yet still friendly and youthful. It caters to young professionals and college students in the area. 

Collateral for this projects includes logo design, stationery (business card, envelope, letterhead), print advertisements, and package design.

The lime green color throughout speaks to a traditional Japanese color palette and gives a youthful feel that would appeal to the target audience. The calligraphic K in the design is a reference to the Japanese roots of the store. Design was kept sleek and sophisticated, keeping the unique treats at the heart of the assets.