Art Director: Ashley Falls // Writer: Josh O'Dell // Creative Team: Sarah Johnson, Edgardo Albors, Jonathan Phillips, Brandon Chapman, Eric Kramer, Marcos Zanet
Created at Centerline Digital for IBM Watson

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As a creative team, we worked together to create a video announcing and promoting the launch of the new IBM Watson Trend app. The video outlines the story of a mom who uses the new app to find the perfect gift for her children for the holidays.

I was responsible for creating the visuals behind the fictional toys featured in the commercial, the Beauticorn and the Captain Kaboom Space Cowboy. I created packaging designs for both, as well as a fictional poster for Beauticorn: The Movie. To help build the world within the video and help show that the Beauticorn was wildly popular, I also made several fake social media posts about the toy.

The goal for the deliverables was to keep them as realistic-looking as possible; though these are not real toys or real social media posts, we wanted them to be believable as such.