Six Questions That Could Change Everything You Know About Customer Experience

Art Director: Brandon Clarke // Creative Team: Sarah Johnson, Joe Bond, Meghan McKeon, Becca Elmo
Created at Centerline Digital for IBM Commerce

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The ask for this project was a discovery quiz for the IBM Commerce team to use. Our goal was to create a Buzzfeed-style quiz with three different persona results that kept within the branding and feel of other Commerce assets, but was a little more playful and fun.

I was responsible for creating the look and feel of the quiz as a whole and fleshing out the visuals for each of the three personas. I kept within the Commerce branding with the use of their color palette and diamond shapes, pulling in more playful aspects with the persona visuals. In addition to the quiz, I also created several social tiles to promote it on different channels.