Account and Creative Directors: Jade Rice, Dan Self, Ellie Baldini // Creative Team: Sarah Johnson

Created at Centerline Digital for IBM Food Trust

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IBM Food Trust needed a clean, sophisticated, and easy-to-share document giving an overview of their solutions. As principal designer, I developed the overall system for the document itself, and expanded it, varying layouts for visual interest while keeping everything within established guidelines. Photography was used as a star element throughout the piece to help drive home messaging and create a sleek, eye-catching experience.

I created two versions of the solution brief, one for print and one digital. Each version features the same content and similar layout structures, but is optimized for its respective platform.

Only sample layouts are shown with sensitive content blurred. View full brief on IBM.com.